1 Percent Lists opens Indiana office

1 Percent Lists has opened a new office in Indiana as it expands its tech-enabled brokerage model across the state. The move is aimed at giving home sellers and buyers full-service support with lower commission fees and more local market coverage.

Why it matters: - The Indiana launch gives homeowners a lower-cost option for full-service brokerage support. - The expansion targets sellers who want to keep more equity when listing a home. - The office adds localized support for buyers and sellers across the state.

What happened: - 1 Percent Lists announced the official opening of its newest office location in Indiana on August 31, 2026. - The brokerage describes itself as tech-driven and focused on full-service home selling at reduced commission rates. - Grant Clayton, co-founder and CEO of 1 Percent Lists, said the Indiana expansion is meant to offer a high-value, tech-forward alternative to standard commission structures.

The details: - The Indiana office combines local market expertise with centralized digital marketing and transaction management software. - The brokerage says the setup is designed to reduce operational overhead and pass those savings on to clients. - Services include full MLS syndication, professional media assets and dedicated agent support. - The company manages buyer inquiries, contract negotiations, marketing assets and closing details under a 1 percent listing fee model. - Homeowners and buyers can get property evaluations or more information at more information.

Between the lines: - The launch fits a broader real estate trend toward fee transparency and operational efficiency. - 1 Percent Lists is positioning itself around lower commissions and tech-enabled service rather than the traditional brokerage model. - The pitch is aimed at consumers who want full representation without paying standard commission rates.

What's next: - 1 Percent Lists will use the Indiana office to deepen its presence in the state. - The company is likely to lean on digital marketing and centralized transaction tools as it grows. - The brokerage will compete for sellers and buyers looking for a discount listing model with full-service support.